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Weather has a huge impact on supply chains - whether it is last month's cold snap in Texas, the drought in Taiwan and it's effect on the semiconductor industry, or simply rainy vs sunny days impact on the sale of umbrellas or ice cream, so I thought it was time to see what we could do about that.

I invited IBM's Global Director, Enterprise Weather Strategy Paul Walsh to come on the podcast to discuss ways we can use weather related data to our advantage in supply chains.

Paul mentioned at one point a story about how Walgreens teamed up with Pantene in a promotion and used weather / analytics information to move from defense (the "weather excuse") to offence. You can check out a Wall Street Journal write up of that campaign here.

We had an excellent conversation and, as is often the case, I learned loads, I hope you do too...

If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).

To learn more about how Industry 4.0 technologies can help your organisation read the 2020 global research study 'The Power of change from Industry 4.0 in manufacturing' (https://www.sap.com/cmp/dg/industry4-manufacturing/index.html)

And if you want to know more about any of SAP's Digital Supply Chain solutions, head on over to www.sap.com/digital

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