If you enjoyed this episode, or are enjoying the Scalable REI show overall, show your support by buying the Scalable REI team a cup of coffee: https://www.buymeacoffee.com/scalablerei

Gus is a prior Microsoft Senior Engineer that turned to real estate in 2010. He runs one of the largest real estate inside sales teams in North America with 65 agents making over 50,000 outbound calls per day and booking about 100 appointments per day. 

Helpful Links:

http://www.powerisa.com/

https://facebook.com/groups/powerisamastermind

Best Way to Contact Gus:

https://facebook.com/groups/powerisamastermind

Episode Highlights:

- Google PPC is the best when it comes to online advertising because each lead has a dramatically higher intent than a lead from a Facebook ad. For Facebook leads you need to text, call, email, schedule an appointment, qualify the lead, and go to the appointment. It is significantly more work to convert the lead.

- It’s usually best to start with ringless voicemails, SMS campaigns, cold calling, and mailers first, and then gradually transition to online ads.

- Autodialers should only be used when the quality of the data is very low. By dialing multiple numbers at once, most people will pick up with no one else on the other end, resulting in your number being blocked.

- PowerISA selects agents for your business based on your specific marketing needs.