Google’s Deal With StackOverflow Is the Latest Proof That AI Giants Will Pay for Data
Mar 5, 2024
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Google's agreement with StackOverflow to utilize their programming community data for Gemini chatbot training showcases a new trend of AI giants paying for data. The collaboration highlights the evolving landscape of generative AI products and the value of Stack Overflow data in enhancing AI systems.
StackOverflow charges AI giants for data access, signaling a new revenue stream.
Google's collaboration with StackOverflow enhances chatbot accuracy and envisions bidirectional data flow.
Deep dives
Google's Deal with Stack Overflow for AI Data
Stack Overflow has made a significant move by charging AI giants, like Google, for access to data used to train chatbots, signifying a substantial new revenue stream. The deal hints at a shifting landscape where publishers demand compensation for AI content. Despite uncertainties regarding the widespread adoption of paid content in AI projects, Stack Overflow's first customer, Google, marks a crucial step in this direction. The agreement allows Google Cloud broad usage rights for Stack Overflow data, emphasizing trust, accuracy, quality, and proper attribution.
Impact of Stack Overflow Data on AI Systems
Stack Overflow's data is highly beneficial for AI systems generating computer code, a lucrative market for companies like Microsoft and OpenAI. By packaging data sets beyond basic Q&A content, including metadata layers and trends, Stack Overflow diversifies its revenue model. Internal testing showed a 20% increase in response accuracy when open-source models were tuned with Stack Overflow data, indicating the tangible value of this information for enhancing technical inquiries. The platform's collaboration with Google not only explores new user-generated data avenues but also envisions a bidirectional flow where users can contribute improved answers back to Stack Overflow.
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The Impact of Stack Overflow's Deal with Google on AI Giants and Content Creation
StackOverflow’s programming community will power a version of Google’s Gemini chatbot. It’s part of a new breed of AI data licensing deals with websites seeking a cut of the generative AI boom. Thanks for listening to WIRED. Talk to you next time for more stories from WIRED.com and read this story here.