Stackin's Scott Grimes on delivering personal finance guidance solely through text

Welcome to the Tearsheet Podcast. I’m Zack Miller. There are a lot of personal finance apps out there. And yet, many people still feel shut out from being able to have a conversation about their finances. Maybe the apps are too heavy, too complicated or just the language is different than how people talk in real life. Scott Grimes addresses all of this with Stackin. Stackin’s CEO and co-founder built a personal finance app which lets people save and invest and is entirely text messaging-based. So, not only is there not a complicated app people need to learn — there’s no app. He and his team built this for the average american who wants this level of simplicity and guidance around their finances — and it needs to be judgment free. Stackin is well on its way to a million users and has sent over 70 million text messages over the past year. Scott joins us on the podcast to talk about the app and how Stackin tries to establlsh a relationship based on trust and fun. More fintech apps are adopting a conversational interface and we discuss the benefits in doing that for UX. Scott shares some of his product roadmap, as well. Scott Grimes is my guest today on the Tearsheet Podcast. Before we jump into the podcast, I wanted to introduce you to Outlier, Tearsheet’s leading membership program. It’s designed for top fintech and financial service professionals to stay on top daily of the biggest trends, the top companies, and the leaders of this next generation of finance. Get industry briefings by experts like the ones we’re doing this January on best practices in PR and customer acquisition. Find out more at Tearsheet.co/outlier