Engage and form real relationships on social media

To liven up your social media content and experience, it's essential to engage and form real relationships with others on the platform. By engaging with people in your niche as well as niche adjacent individuals, you create opportunities for reciprocated engagement and conversation. For example, a social media manager could interact with copywriters, business coaches, and web designers. Similarly, painters could engage with contractors, builders, and locksmiths. Building these relationships not only expands your network but also brings fresh perspectives and inspiration to your content.