Let Them Nosh Cake!

Stuart Jacobson, a former New Yorker turned Utah resident, shares his journey of adapting to a new culture. He recounts the surprising challenges of opening a bakery amid local sensitivities, including a hilarious mix-up over a Mocha Bourbon Cake that caught public attention. Stuart reflects on the culture shock he faced, comparing Salt Lake City’s community dynamics to the diversity of New York. Along the way, he shares lighthearted baking mishaps and insights into connecting with a new audience while navigating the food industry.