#043 - Using Business Cards to Boost Your Airbnb Bookings

In this episode, Neil Harvey delves into the often-overlooked power of business cards for Airbnb hosts. Drawing from his own experience, Neil emphasizes how a well-designed business card can serve as a tangible reminder of your property and a professional representation of your hosting brand. He shares essential tips on creating an effective card, including the importance of branding, simplicity, high-quality images, and key information to include. Neil also discusses various ways to utilize business cards for networking, guest welcome packs, and social media promotion, highlighting their potential to enhance guest retention and word-of-mouth referrals.

KEY TAKEAWAYS

• Business cards serve as a tangible reminder of who you are as an Airbnb host and what you offer, helping to create memorable experiences for guests and encouraging word-of-mouth referrals.

• When creating a business card, focus on branding, simplicity, high-quality images, and the feel of the card. Ensure that the design aligns with your property’s style and is easy to read.

• Your business card should feature your name and job title, contact information, a photo (either of yourself or your property), and a catchy slogan or tagline that reflects your property’s vibe.

• Distribute your business cards during networking events, include them in welcome packs for guests, and share them on social media to maximize exposure and potential bookings.

• Keep a sufficient supply of business cards on hand at all times to seize opportunities for promotion whenever they arise, ensuring you can connect with potential guests or partners effectively.

BEST MOMENTS

"Having a business card isn't just about giving out your contact info. It's about presenting your property as a professional business and showing your guests that you take what you do seriously."

"Believe it or not, but out of the eight years that I've been a super host, I've only started using a business card this year."

"A picture is worth a thousand words, right? So how about including a high quality image of your property?"

"Whenever I think about business cards, I always remember the scene in the film American Psycho, where the psycho in question, Andrew Bateman, is at a board meeting and he and his colleagues share their business cards."

"Your business card is often the first physical touchpoint a potential guest will have with your Airbnb. Make it count."

CONTACT DETAILS

Visit Neil's Airbnb https://bit.ly/SuperhostNeil

Instagram: https://www.instagram.com/superhostneil/

Facebook: https://www.facebook.com/SuperhostNeil

TikTok: https://www.tiktok.com/@superhostneil

Email: SuperhostNeil@gmail.com 

ABOUT THE HOST

Neil has led a fulfilled and unconventional life, navigating an extraordinary journey from the Royal Navy to prop-making in London's West End theatres. Born into a military family, it was a twist of fate which led him to the theatre, where he contributed to iconic productions such as Phantom of the Opera.

Eventually, Neil transitioned to Corporate Event Team Building, eventually founding his own venture in 1999. Financial challenges in 2017 are what prompted a strategic shift to Airbnb hosting, proving a reliable backup income. By 2021, Neil and his business partner triumphed over significant debt, fuelled by their resilience and the success of Neil's Airbnb venture. Now, Neil has left the corporate world behind, thriving solely through his flourishing Airbnb endeavours.

ABOUT THE SHOW

Welcome to "The Airbnb Superhost," your ultimate guide to mastering the art of hosting on Airbnb. In each concise 15-minute episode, Neil will reveal the secrets to creating unforgettable guest experiences and maximizing the potential of your property, drawing on over 8 consecutive years as a qualifying Airbnb Superhost.

With a focus on 3 specific aspects of running an Airbnb business; the host, the property, and Airbnb itself, Neil provides step-by-step guidance on everything from ambiance creation to effective communication.

In each episode, a Superhost Secret will help you elevate your hosting game and keep guests coming back for more. Whether you're a seasoned host or just starting out, Neil’s actionable tips and tricks will help you become a hospitality superstar.

Disclaimer: The Airbnb Superhost is in no way affiliated with Airbnb. All ideas, thoughts, concepts and data presented in this podcast are entirely Neil’s own and do not represent the views of Airbnb.