In our first episode of 2025, host Luke Hyde-Smith is joined by Brendan Williams, Co-Founder and CEO of NuWave, a trailblazing alcohol-free beer brand.

The conversation dives into the innovation behind NuWave, a beer that’s not only alcohol-free but also mood-enhancing, thanks to adaptogenic botanicals. Brendan discusses the challenges and rewards of transitioning from multinational corporations to the start-up world, the science behind NuWave's functional ingredients, and the growing consumer trend toward healthier, mindful drinking.

With plans for expansion in Europe and the US, Brendan offers a fascinating look at the future of alcohol-free beverages and the entrepreneurial spirit driving the industry forward.

For more information about the topics covered in this episode, please visit www.nuwavedrinks.com or www.waverton.co.uk.

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