The Big Story

How Taylor Swift takes over a city (and an industry)

Nov 1, 2024
Rob Sheffield, an American music journalist and author of "Heartbreak is the National Anthem," dives into the monumental impact of Taylor Swift's Eras Tour on cities like Toronto. He discusses how her shows generate hundreds of millions in economic benefits, create intense fan excitement, and pose unique security challenges. Sheffield reveals Swift's incredible evolution from country star to cultural icon, highlighting her deep connection with fans and the vibrant community her concerts foster. Can Swift ever give back the industry she's claimed?
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