The Glossy Podcast
Week in Review: Mara Hoffman, Ted Baker and the Global Fashion Summit
May 24, 2024
This podcast explores the closure of Mara Hoffman and Ted Baker's North American stores, the challenges of sustainability in the fashion industry, and insights from the Global Fashion Summit. They discuss the struggles of Ted Baker, brand identity importance, and potential turnarounds for fashion brands in a tough market climate. Reflections on the Global Fashion Summit anniversary emphasize the need for concrete action in sustainability efforts.
23:23
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Quick takeaways
- Mara Hoffman closed due to limited product range hindering sustainable practices.
- Ted Baker struggles with brand identity and engaging younger consumers, leading to North American store closures.
Deep dives
Closure of Marhoffman Brand
Marhoffman, a sustainable-focused brand founded in 1999, faced challenges running sustainably, leading to the decision to close the brand. Despite efforts to retrofit the production model and embrace sustainability, the brand's limited product range and manufacturing runs posed sustainability and financial challenges. The founder highlighted the industry's archaic structure unsupportive of Earth's well-being, emphasizing the slow progress in the sustainability space.
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