Scale Your SaaS 176: What NOT to do When Marketing Your B2B SaaS - with Jackie Hermes
EPISODE SUMMARY
Digital marketing for SaaS is different from every other type of marketing. Every step requires critical strategizing, and the process gets time-intensive.
In this episode, SaaS-Story in the Making host Matt Wolach interviews Jackie Hermes, the founder, and CEO of Accelity. Running a digital marketing company that serves a variety of B2B SaaS businesses. Jackie walks us through the dos and don'ts of marketing your B2B SaaS company.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No 176., The Dos and Don't of SaaS Marketing
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Jackie Hermes, Founder & CEO of Accelity
TOP TIPS FROM THIS EPISODE
- Do: Hire a Team of Experts
- Don't: Settle for a 'Crappy' Website
- Do: Know Your Goal
- Don't: Rush the Process
EPISODE HIGHLIGHT
- Digital Marketing from a SaaS Perspective
TOP QUOTES
Jackie Hermes
[15:00] “Good or bad, my entire leadership team looks at everything we do with a critical eye.”
[18:38] “You have to be consistent. You have to be willing to dedicate the time you have to get in there.”
[19:25] “I think hiring a jack of all trades, but a master of none is a mistake. And I see a lot of companies doing that upfront.”
Matt Wolach
[12:40] “You have to understand that there's a tactic; there are strategies at each step.”
[17:45] “I completely believe in the whole personal brand. And I mean, you look at some of the stuff that's already out there, Tesla has 9 million followers on Twitter, but Elon Musk has 60 million.”
LEARN MORE
To learn more about Jackie Hermes and Accelity, visit https://accelitymarketing.com/.
You can also find Jackie Hermes on LinkedIn at: https://www.linkedin.com/in/thejackiehermes/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: