Lauren Silvers, Director of Go-to-Market Programs at Ironclad is today’s guest. We explore how signal-based selling, AI, and sales enablement are reshaping the go-to-market landscape, and hear learning from Lauren’s industry-spanning career in GTM, academia, and beyond.

In this episode, you’ll learn:

How Lauren built a scalable pipeline engine at Intercom
Why signal-based selling is the key to cutting through the noise in outbound
The importance of aligning sales enablement with the buyer’s journey
How to balance short-term wins with long-term sales success

Lauren shares tactical insights from her experience leading sales excellence at LinkedIn and Intercom - plus her go-to framework for embedding successful sales plays. If you’re a GTM leader looking to drive predictable pipeline growth and increase sales efficiency, well, you’ve probably already clicked play.

For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠

Ben on LinkedIn - www.linkedin.com/in/bensalzman

Millie on LinkedIn - www.linkedin.com/in/milliebeetham

Ironclad Director of GTM Lauren Silvers