151. Building A Successful Business At The Rock Bottom Of My Life - with Subina Kiani

In this heartfelt and deeply inspiring episode, Sophie Vo sits down with Subina Kiani, founder of the global recruitment company Eleven Eleven, to unpack the story behind building a people-first business from the ground up — starting from personal rock bottom.

Subina shares her journey of rebuilding her life as a single mother, finding meaning in synchronicities like Eleven Eleven, and challenging the transactional nature of traditional recruitment.

We cover in this episode:

* 🌱 The power of starting from where you are — no grand plan needed

* 🧭 Leading with intuition, alignment, and authenticity in a tech-driven world

* 💼 Why recruitment is not just about jobs, but about identity, dreams, and human connection

* 💡 The myth of work-life balance and how to intentionally design a fulfilling life

* 🤖 How AI is shifting leadership and recruitment — and why emotional intelligence is the future

Whether you're navigating a career pivot, launching a purpose-led business, or rethinking leadership in the age of AI, this episode will give you the courage to trust your gut and just start.

💡 Leadership Takeaways:

* Breakdowns can lead to breakthroughs — especially when aligned with purpose.

* Recruitment isn’t about transactions; it’s about transformation.

* Emotional intelligence and human connection are rising in value in an AI-heavy future.

* Real leadership starts with self-trust and the courage to be visible.

* Building a life that aligns with your values is not only possible — it’s necessary.

Eleven Eleven is a global recruitment firm trusted by 40+ gaming and tech studios. With over 15 years of experience, Subina is redefining recruitment through intuition, bringing humanity back to hiring. Learn more here: https://eleven-eleven.io/

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