The Current Why are these firefighters recreating a Twilight scene?
Dec 4, 2025
Todd Bulled, a volunteer firefighter from Pender Island, B.C., crafts viral fire-safety videos inspired by Twilight, blending humor with life-safety messaging. He shares insights on adapting trends for social media to promote smoke detector checks and wildfire prevention. Todd reveals how his son helps with videography, and he discusses the surprising reach and international attention their creative sketches have garnered. With support from actor Bruce Greenwood, he highlights the power of entertaining content in making safety messages memorable.
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Use Trends To Amplify Safety Messages
- Todd Bulled uses trending social formats to carry fire-safety messages to wider audiences.
- He adapts viral ideas (like the Twilight scene) and injects smoke detectors to make safety content shareable.
Secret Weapon: A Gen Z Videographer
- Todd credits a “secret weapon”: his 23-year-old son who scouts trends and films content.
- The team experiments together, enjoying the process of filming in the forest and trying odd ideas like smoke-detector throws.
Personality Boosts Community Connection
- The videos serve both outreach and recruitment by showing firefighters as relatable people.
- Injecting humor and personality helps the department connect with its community and attract new volunteers.