Search Off the Record

Launching Search Central Live Deep Dive

May 1, 2025

Discover the evolution of Search Central Live events, transitioning into a dynamic 'Deep Dive' format aimed at enhancing community engagement. The hosts share insights into event planning complexities and how participant feedback shapes these gatherings. Dive into the significance of informal networking and the excitement surrounding new locations like Budapest and South Africa. Plus, enjoy humorous anecdotes about language challenges at past conferences, adding a light-hearted twist to the discussion!

35:51

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Quick takeaways

The introduction of the Search Central Live Deep Dive format aims to provide in-depth sessions and practical workshops, enhancing engagement within the search community.

Community feedback has significantly influenced the evolution of Search Central events, ensuring a more inclusive and accessible experience for diverse audiences across different regions.

Deep dives

Overview of Search Central Live Events

Search Central Live events serve as a platform to connect search professionals with key insights from Google’s search relations team. Originally starting as the Webmaster Conference back in 2006, the series has evolved into a more streamlined format to deliver valuable search education to various locations. The latest iteration of these events has been tailored based on community feedback, with a focus on improving duration and content accessibility. Attendees are provided opportunities to engage, ask questions, and network with peers, which enhances the overall learning experience.

Intro

2min

Evolution of Search Central Live Events

7min

The Power of Networking and Community Engagement at Conferences

2min

Inside Event Planning for Search Central Live

18min

Lost in Translation: Conference Confessions

4min

Exploring Search Central Live Events and Attendance

2min

In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region.

The team also offers a behind-the-scenes look at the complexities of planning international events, from budgeting and travel logistics to ensuring high-quality attendee experiences. They highlight plans for new locations including Budapest and South Africa, and outline how interested participants can apply. If you want to hear about the future of Google's Search community events and how to get involved, this episode is a must-watch.

Resources:

Episode transcript → https://goo.gle/sotr090-transcript

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral