In this riveting episode of the Belkins Podcast, join host Michael Maximoff as he delves into a candid conversation with Anthony Kennada, Founder & CEO of AudiencePlus. Discover the unfiltered realities of being a first-time founder, the highs and lows of building a company from the ground up, and the crucial lessons learned along the way.

Anthony shares invaluable insights into the challenges of year one, the strategic vision for 2024, and the transformative power of owning your audience. Whether you're a budding entrepreneur or a seasoned professional, this episode offers a wealth of knowledge and inspiration.

👉 Timecodes:
0:00 - Intro
2:08 - The Hardships of Year One as a Founder
3:10 - Strategic Vision for AudiencePlus in 2024
5:03 - Implementing EOS for Company Alignment
7:09 - The Importance of Product Market Fit
9:00 - The Journey from CMO to Founder
12:05 - Building a Brand that Owns the Idea
15:30 - Competing in the Current Market
18:31 - Netflix as a Model for Data-Driven Decisions
20:48 - The Loneliness of the CEO Role
22:34 - The Challenge of Context Switching
24:44 - Balancing Professional and Personal Life
27:13 - Finding Meaning and Motivation as a Founder
29:05 - The Importance of Product Marketing
32:25 - Building and Scaling Teams at Hopin
35:20 - Challenges of a CMO in a Hypergrowth Company
38:29 - Creating a Sense of Ownership in Teams
40:42 - Aligning Sales and Marketing
43:45 - The Success of Golden Hour Event
47:22 - Toughest Decisions and Learning from Mistakes
51:42 - The Future of AudiencePlus and the Evolution of Marketing
55:20 - Managing Relationships and Building Networks
58:02 - Final Thoughts and Reflections

Don't miss out on this deep dive into the world of startups, marketing innovation, and the relentless pursuit of success.

Building a Brand That Owns the Idea — Anthony Kennada