

Chris Anderson - How to spread good ideas about Climate Change
11 snips Jun 6, 2022
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Viking Narrative
- Dan Jørgensen used the Vikings' mastery of wind power as a narrative in his TED Talk.
- This memorable story helped people remember his main point about renewable energy.
Evolution of Climate Talks
- Early TED talks on climate change focused on raising awareness of the problem, like Al Gore's 2006 talk.
- More recent talks focus on solutions and pathways forward, emphasizing hope and opportunity.
Intriguing Openings
- Start talks with intrigue, not doom and gloom.
- Frame climate change as an interesting challenge with potential solutions.