Channels with Peter Kafka How TikTok (still) works
10 snips
Jan 22, 2025 
In this discussion, Adam Faze, Co-founder and CEO of Gymnasium, shares insights on navigating TikTok's unpredictable landscape. He explains how his studio creates engaging shows like 'Boy Room' and 'Keep the Meter Running', while managing brand partnerships. Adam highlights TikTok's unique algorithm that differs from platforms like Instagram, emphasizing monetization strategies in the evolving digital content scene. He also addresses the cultural impact of TikTok amid looming bans and its potential future in the U.S.
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Boy Room Show
- Adam Faze's Gymnasium studio created the hit TikTok show "Boy Room".
- In this show, Rachel Koster explores and critiques the state of men's bedrooms.
Gymnasium's Early Success
- Gymnasium, founded 18 months ago, has produced two successful shows.
- One of these shows, "Boy Room," secured Amazon as a sponsor.
TikTok Revenue Model
- Gymnasium's business model doesn't rely on direct payments from TikTok.
- Despite generating a half-billion views, they've earned under $20,000 directly from the platform.