Build a brand in the exotic cars business with Lamborghini Montreal and Montreal Exclusive Car Club

We are honored to sit down with Pasquale Scotti of Lamborghini Montréal and Sam Madi, founder of the Montreal Exclusive Car Club (MECC).

In this rare and intimate conversation, filmed in a one-of-a-kind venue, we deep-dive into what it truly means to build a brand in the exotic car industry.

The Scotti name is part of Montreal’s entrepreneurial DNA. Through Pasquale’s perspective, we discover what it means to carry a legacy, evolve a family empire, and adapt to a new generation of exotic-car enthusiasts whose behaviors, expectations, and buying habits have drastically changed.

We also explore the business behind exclusivity:

-How do you build a brand that lasts?

-How do you stay relevant in a shifting luxury market?

-What does the modern exotic-car customer really want?

But beyond the horsepower and prestige, this conversation reveals something deeper. Both Sam and Pasquale share how, from a position of privilege, they choose to give back. Every year, they support families in need through the MECC Foundation, bringing hope to children during the holidays.

This episode is about legacy, leadership, community and building something bigger than yourself.

If you want to support the cause, visit the MECC Foundation:

👉 https://www.mecccharity.com/

Founded by Sam Madi, helping children in need every holiday season.

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