GEM Founder and CEO Sara Cullen: On Reimagining the Daily Vitamin and Hitting 9M in Revenue in 2022

After discovering her sensitivity to many of the artificial ingredients and fillers in traditional supplements, Sara Cullen decided to redefine vitamins. Sara is the Founder and CEO of GEM, a unique category that is working to evolve the supplement aisle into a food aisle.

In today’s episode, Sara gives insight into the brand’s goal to look proactively and holistically at your mind, body and health. In addition, she explains how she focuses on creating products from different scientific perspectives while using the healthiest and most nourishing ingredients.

Sara also discusses:

• The GEM product development process
• Constant product evolution via customer feedback
• GEM’s “kaleidoscopic look” approach to branding
• The benefit of the brand’s subscription model

You’ll also hear Sara’s plans for expanding and scaling the brand as well as her vision for GEM over the next year. 

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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