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Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.

I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.

In this episode, we cover:

Why most B2B companies are doing YouTube completely wrong
The difference between dumping content and using a real YouTube strategy
How YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)
What B2B marketers need to learn from creators
Why thumbnails and titles matter more than your production quality

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WHEN YOU'RE READY

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CONNECT

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✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Season 40 Reunion & Wrap Up w/ RACHEL!