The Building Code The No. 1 reason builders lose money – and how to stop it
May 8, 2025
In this engaging discussion, Carla Merrill, Owner of Builder's GoTo and QuickBooks Pro advisor, shares her insights on financial management for builders. She reveals common financial pitfalls, emphasizing the importance of accurate estimating and real-time job costing to improve profitability. Carla also highlights the transformative power of strategic partnerships and personalized training in enhancing operational efficiency. Listeners will gain actionable strategies to streamline their financial processes and ultimately build smarter.
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Carla's Journey Into Construction Accounting
- Carla Merrill stumbled into her construction accounting niche by helping a builder with admin tasks.
- Her early experience with CoConstruct and challenges taught her valuable lessons about job costing and workflows.
Builders' Financial Blindspot
- Builders excel at managing job sites but often neglect financial controls.
- Lack of project-level financial clarity leads to late profit visibility, risking overall profitability.
Why Builders Lose Money
- The top reason builders lose money is inaccurate estimating based on guesses rather than solid bids.
- Overhead costs are often overlooked, eroding profits even if jobs seem profitable on paper.