Stay Relevant or Get Stale, and Why All New Sneaker Brands Have to Be Persona Based

In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I also discuss Zadeh Kicks Pleads Guilty, Nike News, What Happened to Air Max Day and why don’t they call it Air Max Day any more? I wonder if StockX Verified Seller program has a strike team auditing resellers. Plus a lot more!

Timestamps

00:00 Intro

04:45 On Feet

05:50 Pickups: Nigel Brick by Brick Jordan 4

10:04 Pickup: Kith 997.5 Easter

11:20 Pickups: Kobe 6 Dodgers & Action Bronson 990v6

12:12 Misses: Jordan 4 SB Navy12:48 Recent Releases

13:17 Supreme Air Max 1

13:52 Salehe NB 991v2 Grimace be the Shoe

14:39 JaeTips Saucony Jazz 9 - I Love You But I'm Busy

18:32 Unheardof Adidas Adistar Cushion 3 Piggy Runners

20:32 Air Max 95 Neon22:00 A Ma Maniere Pack

23:53 New Balance Spring Releases and Kith vs Packer

25:28 Zadeh Kicks Pleads Guilty

29:07 Nike Earnings, DTC Shareholder Lawsuit

31:03 Tinker Got a Weird Case

33:10 What Happened to Air Max Day?

37:31 StockX Verified Seller Program

47:12 Should Bodega Be Saved?

54:25 Staying Relevant / Not Getting Stale

58:08 Persona Based Brands

59:51 UnheardOf Case Study