Prof Lisa O'Malley talks Marketing, Road Bowling and Stag Parties

This is the final episode for 2023! The podcast will return on Wednesday, January 10th, 2024.

In this final episode for 2023, Finbarr and Erin have a great chat with Professor Lisa O'Malley, a Professor in the Kemmy Business School.

Lisa brings great insights into the challenges that marketing professionals face with digitalization and social media. They also discuss her eclectic range of research which includes Road Bowling (contexts of contexts) and stag parties.

Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence.

She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.

Lisa's research interests include: Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research. https://www.ul.ie/research/prof-lisa-omalley

https://www.researchgate.net/profile/Lisa-Omalley This episode is produced by the KBS Digital Hub-Grzegorz Rogala