EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets.

It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on?

We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter!

Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants?

All this and more, today on the EDGE!

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