

From viral variants to devastating storms, how names shape the public's reaction to science
Feb 7, 2025
Naomi Oreskes, a Harvard professor and climate communication expert, discusses the powerful role of naming in science. She explores how well-chosen names can clarify messages during public crises, such as hurricanes and COVID-19, while poor naming can create stigma and confusion. Oreskes highlights the evolution of climate terminology, noting how language shapes public perception and political action. She emphasizes the need for scientists to bridge the gap between their work and public understanding, particularly in conveying the urgency of climate change.
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Personal Hurricane Experience
- John Kangialosi's family was in Hurricane Ian's path.
- They evacuated after he urged them on CNN, highlighting effective communication.
Importance of Hurricane Names
- Hurricane names, agreed upon by the WMO, are crucial for clear communication.
- They simplify tracking multiple storms and improve public awareness and response.
Clear Communication is Key
- Avoid overly technical jargon when communicating scientific information to the public.
- Use clear and accessible language to ensure understanding and engagement.