#105 - Utilizing a JEP to drive multithreading and upsells (Anna Romeka, Enterprise Account Manager @ TripActions)

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FOUR ACTIONABLE TAKEAWAYS

• Always provide context before asking for access to power.
• Start your JEP with critical events and work backwards from there.
• Mitigate risk by establishing and aligning on the next three steps of the buying cycle.
• Request specific names to key stakeholders early in the process to make the ask easier.

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• Enterprise Account Manager @ TripActions

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