Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 894: Mastering INTENTIONAL marketing with a STRATEGY w/ Heidi Hattendorf
Ever wondered how a marketing executive navigates the leap to entrepreneurship? With over 25 years of experience at industry giants like Motorola, Heidi Hattendorf shares her journey and the lessons learned in transitioning to helping companies of all sizes and industries with global marketing strategies. Gain insights into how to avoid the common pitfalls solopreneurs face, such as getting distracted by the fun but less impactful aspects of marketing, and learn the importance of a well-defined strategic approach to achieve real business growth.
Explore the art of storytelling in marketing and discover how making your customer the hero of your narrative can revolutionize your approach. Using examples like Apple's iconic AirPods commercials, we delve into how understanding and addressing customer problems can create deeper connections and more compelling stories. Learn why focusing on meaningful metrics such as conversion rates and customer satisfaction is crucial for translating marketing efforts into tangible results and sustained loyalty.
Get up to speed on the essential components of effective marketing with a balanced strategy that combines both inbound and outbound tactics. Heidi offers actionable advice on leveraging AI to enhance your marketing efforts, from idea generation to personalization, without losing sight of your strategic goals. We also discuss the benefits and challenges of partner strategies and the evolving role of AI. Join us for this enriching episode as we provide the tools and insights needed to refine your marketing strategies and achieve sustainable growth.
ABOUT HEIDI
Heidi Hattendorf is a renowned marketing executive turned entrepreneur, leveraging over 25 years of experience and expertise leading Marketing and GTM teams in SaaS and tech in Vice President/CMO roles. She has driven significant revenue growth and EBITDA for brands ranging from Fortune 50 companies to medium-sized SaaS to agile startups. Heidi's experience includes a decade of global leadership based in Europe. A sought-after speaker and innovator, Heidi holds two patents and has been recognized with multiple awards in marketing and business leadership. As a certified business coach, she also provides companies with personalized guidance, leading to improved profitability and scalable growth. Heidi is based in South Florida with clients spanning the globe, benefiting from her comprehensive expertise and dedication to their success.
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