The Smart Passive Income Online Business and Blogging Podcast
SPI 869: Stop Renting Your Audience. Do This Instead.
May 7, 2025
Discover the risky reality of relying on social media for your audience engagement through a personal story of losing access to a social media account. Learn why email marketing is essential for safeguarding your relationship with your audience. Dive into key principles of email marketing that focus on permission, relevance, and trust. Explore strategies for nurturing relationships through personalized content and clear expectations. Plus, get actionable tips on gathering your first 100 email subscribers and streamlining your business operations.
31:45
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Quick takeaways
- Building an email list is crucial for maintaining direct communication with an audience, effectively safeguarding against the unpredictability of social media platforms.
- A successful email marketing strategy relies on obtaining permission, providing value, and maintaining consistency to strengthen audience relationships and enhance engagement.
Deep dives
The Importance of Future-Proofing with Integrated Solutions
Future-proofing a business is essential in an unpredictable economic landscape, where experts offer varying predictions on rates and market trends. A comprehensive solution like NetSuite by Oracle consolidates various business functions—accounting, inventory, and HR—into a single cloud platform, enabling businesses to have a unified view of their operations. This integration provides real-time insights and forecasting, allowing businesses to make informed, timely decisions and focus on upcoming opportunities rather than dwelling on past performance. Companies utilizing NetSuite have reported enhanced efficiency in operations, minimizing the time spent on bookkeeping and reallocating focus to strategic initiatives.
