The Smart Passive Income Online Business and Blogging Podcast SPI 869: Stop Renting Your Audience. Do This Instead.
86 snips
May 7, 2025 Discover the risky reality of relying on social media for your audience engagement through a personal story of losing access to a social media account. Learn why email marketing is essential for safeguarding your relationship with your audience. Dive into key principles of email marketing that focus on permission, relevance, and trust. Explore strategies for nurturing relationships through personalized content and clear expectations. Plus, get actionable tips on gathering your first 100 email subscribers and streamlining your business operations.
AI Snips
Chapters
Transcript
Episode notes
Pat's Facebook Account Loss
- Pat Flynn's Facebook account was hacked through a company he hired, resulting in losing access without help from Facebook.
- Years of building his audience and credibility on Facebook disappeared overnight due to this security breach.
Email as Insurance for Audience
- Email marketing serves as an insurance policy for your business audience ownership.
- Algorithm and platform changes can make social media audiences vanish overnight, making email crucial.
Own and Optimize Email List
- Own your email list because it provides a direct, personalized communication channel with your audience.
- Focus on improving email deliverability and subject lines to reach inboxes effectively without spam filtering.