FT Tech Tonic

Peak social media: The ads machine

23 snips
Jul 4, 2023
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

McNamee's Advice to Zuckerberg

  • Roger McNamee advised 22-year-old Mark Zuckerberg not to sell Facebook for a billion dollars in 2006.
  • McNamee believed Facebook had potential to become the first huge social media platform and urged Zuckerberg to see it through.
INSIGHT

Facebook's Ad Targeting Leap

  • Facebook's breakthrough was using vast user data to target ads more precisely than anyone else.
  • This transformed digital ads by offering advertisers emotional and personal data unmatched elsewhere.
INSIGHT

The Power of Facebook Likes

  • The Facebook like button gave the company deep insight into users' personalities and preferences.
  • With enough likes, Facebook could know a user as well as a close friend or even their spouse.
Get the Snipd Podcast app to discover more snips from this episode
Get the app