SEO Series part two, external SEO

SEO Part Two There are going to be three podcasts on SEO.

1. Planning
2. External SEO
3. Internal SEO

This episode is looking at External SEO.

This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch here

⁠⁠info@website4photographers.co.uk⁠⁠

⁠⁠01482 765871

This week Sam is talking about external SEO. That means things you can do, external to your website, to help your SEO.

One of the most important things you can do is get a Google Business account. A Google business account gives you a pin (or area) in Google maps. It also gives a table of information within Google about your businesses within the Google search. It is worth spending time setting up a good Google maps account. If you work from home Sam suggests you set it up showing the area where you work, so it’s not a pin at your house.  Posting on Google business is useful, but don’t expect engagement from this. You can add products to your business account. If you don’t have any packages, come up with some. The most important thing you can do is get as many reviews as you can on. Lots of reviews and recent reviews are both really useful. As you always need fresh reviews you always have to stay on the ball with this. Marcus manages two business accounts promoting different sides of his business.
Social Media is another  vital part of your SEO. Google isn’t checking every post. But it is keeping an eye that you are active. To ensure this helps with SEO you need to make sure your social media profile shows your website. The one social media account you need to treat a little differently. That’s YouTube, that is owned by Google. Videos can be a great way to bypass the website search. When you search for a term Google will often put Google map entries and videos ahead of websites. So that’s one reason why having a good Google business profile is so important. It also means you can create videos to target specific search terms.

Back links. This means other websites linking to your website. Google thinks if other high quality websites are linking to your site then your website must be good. So trying to get links to your website is important. A simple way to do this is get on as many free business directories as possible. As a warning reciprocal links don’t really work. So don’t trade where two businesses link to each other. Guest blogging and guest podcasting are great ways to build backlinks. If you do a podcast or guest blog ensure you get links get back to your website. Links from high quality sites provide more kudos than links from low quality websites. Over time back links will build over time if you keep producing high quality engaging content.