The Shopify Growth Show One Product. $100M Brand. with Bear Handlon - The Shopify Growth Show (#7)
Jun 17, 2025
41:16
No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand.
Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon.
If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline.
Key Topics Covered:
- The mindset shift from side hustle to full-time founder
- Building a resilient supply chain as a bootstrapped brand
- Using rejection to sharpen focus and fuel growth
- Branding lessons from a founder-led business
- The role of military discipline in running a lean Shopify brand
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