Influence Unlocked When your personal brand is a family affair with Tom Waterhouse
My guest for the final episode of season two has lived his whole life in the spotlight, and has recently been causing controversy with an ad campaign featuring bikini models in various scenarios including on a trampoline surrounded by goats. Tom Waterhouse was born in to racing royalty. On his mother’s side, horse trainers; on his father’s side, four generations of bookmakers. Despite an allergy to horses and very little interest in racing, by the age of 20 Tom was following in his father’s footsteps as a licensed bookmaker – much to his grandmother’s dismay.
His first business, TomWaterhouse.com, launched in 2010 and became one of Australia’s largest online betting companies. Three years later he sold the company to international bookmaking business William Hill, and Tom became the CEO of the Australian operation, responsible for major brands including Centrebet and Sportingbet and generating $2 billion in overall turnover.
In 2018 William Hill sold its Australian business and Tom bought back the brand, relaunching it as a membership-based tipping service. I really enjoyed listening to Tom speak about his childhood and what he took from growing up in such a disciplined, high performance “Waterhouse” household. Tune in to hear us talk about the impact that has had on him now as a businessman, husband and father of three and why despite not being comfortable with seeing himself on camera, he has chosen the path of leveraging his personal brand to promote his businesses.
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