In this episode, SBI Managing Director of Talent Development Ray Makela sits down with Mark Magnacca, President and Co-founder at Allego, to explore how organizations are transforming sales performance through digital enablement and AI-powered coaching.
Mark shares how companies can move beyond static playbooks to create dynamic, rehearsal-based learning experiences that drive real behavioral change, and how AI role play technology now provides lifelike coaching feedback when it's most effective.
Together, they discuss the evolution from traditional training to continuous skill development, the power of digital sales rooms in reducing buyer friction, and how AI tools can augment sales manager coaching by handling routine development while freeing managers to focus on strategic, deliberate coaching that drives lasting performance improvement.
SBI, The Growth Advisory