Zoltan Vardy is a seasoned sales strategist, startup mentor, and now also a published author whose career spans over 30 years, more than $2 billion in closed deals and more than 200 startups assisted in building their sales function. From leading multinational sales teams to advising early-stage B2B startups, Zoltan has dedicated his work to helping founders build scalable, recurring revenue engines. His signature methodology, “The Launch Code,” is now also the title of his debut book—a practical, story-driven guide to founder-led sales and sales organization design. With a background in journalism and a family of prolific writers, Zoltan combines clear thinking with structured methodology to teach founders not only how to sell, but how to love the process.
On this episode we talk about:
- What it Means and Takes to Write a Book.
- Founder-Led Sales vs. Sales Teams
- Common Sales Mistakes in Startups
- How to Use Storytelling in Sales and Pitches
- Diagnosing Fixing a Broken Sales Process
- AI and the Future of SaaS Sales
Resources referenced in the episode:
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