The New CFO Agenda: Tying Predictive Analytics to Financial Performance – Part 2

Today's buzz: Predictive. IBM's Watson beat Mensa on Jeopardy. Target knows your family. Match.com picks mates. How are they so smart? The experts speak. John Elder, Elder Research: "Humans and machines have very different strengths and weaknesses. The best decisions come from combining their two types of wisdom. Greta Roberts, Talent Analytics: "When a predictive approach is added to the hiring process, cost-benefit models sometimes show it is more powerful to screen out potential bottom-performing hires." Eric Siegel, "Predictive Analytics": "Everyone's heard that correlation does not entail causality. But without establishing any causality, how can we trust a predictive model?" Henner Schliebs, SAP: "Are CFOs the better CEOs? Advanced finance analytics drive the strategic role of finance heads with holistic intelligence about financial, operational and company performance. Master your margins – become a king." The New CFO Agenda: Tying Predictive to Financial Performance–Part 2.