How 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)

Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle’s FAVORITE (infused) tequila! 

• The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S.
• Why traditional tequila marketing missed the mark for women—and how they flipped the script
• The moment they knew 21 Seeds was bigger than just a fun side hustle
• Behind-the-scenes of their first disastrous production run and how they turned failure into momentum
• How they caught the attention of  Oprah, and the entire spirits industry.
• What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand
• How being outsiders in the spirits industry gave them an advantage over legacy brands
• The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe’s, and major liquor stores nationwide
• The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio
• Why moms make the best entrepreneurs and how motherhood prepared them for building a business
• The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries

If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry.

Grab your limited edition Shot Callers card game here.

Follow 21SEEDS here