Straightaway 'Runs Its Own Race.' It's Why Costco & Shake Shack Came Calling.

In a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way.

In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards.

Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand's innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights that shape future core offerings.

He also highlights how investments in in-house production, B Corp certification and sustainability efforts, alongside strategic partnerships with Costco, Alaska Airlines and Shake Shack, demonstrate that a patient, craft-centric mindset and a strong brand identity can make a powerful impact in even the most crowded markets.

Show notes:

0:25: Interview: Cy Cain, Founder & CEO, Straightaway Cocktails – Just hours before Taste Radio's San Francisco meetup, Cy joins Ray Latif to share highlights from Straightaway's latest cocktail lineup, including the French 77, Pickle Tini, and Golden Negroni. He underscores the brand's North Star: unwavering product quality, rooted in a deep love of cocktail culture. Cy reflects on the evolution of the RTD category and credits Straightaway's success to its focus on excellence and deliberate, sustainable growth. Strategic partnerships with Alaska Airlines and Breeze Airways have boosted exposure, while support from regional retailers and Costco has added traction and credibility. Comparing innovation to Formula 1, Cy describes it as a proving ground for bold ideas. Straightaway's mission, he says, isn't shaped by exits or investors, but by craft, storytelling, and elevating cocktail experiences. From farm-to-glass sourcing to using local ingredients – like fir needles from near Cy's childhood home – the brand stays true to its values of authenticity, sustainability, and craftsmanship. Inspired by lifestyle brands like Patagonia and Shinola, Cy emphasizes values-driven partnerships, such as a test collaboration with Shake Shack. He also shares excitement over the brand's growing recognition in top spirits competitions, including a potential Triple Crown win.

Brands in this episode: Straightaway Cocktails, Stumptown Coffee, Smith Tea, Jacobsen Salt Co.