How Slate built a live events business around its most popular podcasts

While it seems like every publisher, from The New York Times to Vox, is making significant investments in podcasting, one could argue that Slate was the earliest to invest in the medium. It launched the Slate Political Gabfest -- a panel show with three regular hosts -- all the way back in 2005.

Since then, Slate has debuted dozens of new podcasts, which collectively generate millions of downloads each month. And starting in 2009, shortly after President Barack Obama’s inauguration, it started hosting live events centered around these podcasts.

Slate has since expanded its live events business, and it now hosts sold-out shows in cities all across the U.S.

I recently sat down with Faith Smith, the executive producer for Slate Live. We discussed how her team selects which cities to tour in, how she negotiates with event venues, and what podcast fans are willing to pay in order to watch a live podcast recording.