Top Ten Trends to Watch in 2025

The discussion dives into key trends and actionable insights from a recent summit. Topics include the importance of integrating AI and automation for efficiency in organizations. Strategies for innovative donor engagement are highlighted, particularly focusing on multi-channel communication methods. The need for effective email strategies and the resurgence of direct mail among younger donors are examined. Leaders are encouraged to identify unique organizational elements for success in acquisition and retention as they prepare for a transforming fundraising landscape in 2025.