Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith discuss what it takes to become an expert story steller with your salescopy. Compelling stories can help you engage customers and get them to know you a little better as the person who can help them with their problem throughyour prodcuts or services.  Check out these six questions to ask yourself to help you build such a story.

Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000+  like-minded business owners 
https://www.facebook.com/groups/copywritingandcontenthacks