Full-Funnel B2B Marketing Show Episode 24. How to enter the US market and not to fail with Ben Baker
Jul 13, 2020
01:00:08
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If you are marketing your product in the US the same way you are promoting in Europe, you will fail.
This rule applies not only to the tech startups but mature, established companies. We all know the stories of Tesco, Carrefour, Suzuki, and other well-known brands whose US expansion led to significant losses.
Matteo Fabiano researched 300 tech international companies entering the US market and figured out nine common mistakes.
- Lack of Focus
- Misunderstanding the Market Dynamics
- Sample of One (Customer)
- Poorly Localized Product
- Too Much Focus on Technology
- Insufficient Marketing Firepower
- Bad Hiring Decisions
- Slow Reorganization
- Not Understanding Cultural Differences
Matteo's research motivated me to find a guest for the full-funnel B2B marketing podcast who can explain how to avoid these mistakes and launch your product on the US market successfully.
Today I'm going to chat with a seasoned B2B marketer and entrepreneur Ben Baker who runs podcast YourLIVINGBrand.live.
- What is the #1 thing you hate about companies that entry US marketing?
- What are the most important things about US tech market we should know?
- What are the biggest misbeliefs or stereotypes about US market?
- Let’s pretend you became a CMO of my new startup ROIplan. What will be your first steps to launch it in US? How will you market it?
- How to become an active member of US growth and tech communities if you are miles away?
- You commented my latest post on LinkedIn saying that: "The one thing I can say here is that trust is a huge factor right now. People need to believe that you understand them, their needs, their wants and their desires». How to establish trust on US market if nobody know you?
We also have some questions from the community:
- What are the best practices of marketing B2B services in the US?
- What messages resonate with the audience? What can motivate them to buy your product or service?
- What are the most common made mistakes in advertising on LinkedIn in the US?
Ben on LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/
Website: https://yourbrandmarketing.com/yourlivingbrand-live-show/
Join 1500+ B2B marketers from companies as Siemens, Tribe47, House of Marketing, Zoho and many other at Getleado Insider Email community: https://getleado.com/marketing-newsletter/
If you are marketing your product in the US the same way you are promoting in Europe, you will fail.
This rule applies not only to the tech startups but mature, established companies. We all know the stories of Tesco, Carrefour, Suzuki, and other well-known brands whose US expansion led to significant losses.
Matteo Fabiano researched 300 tech international companies entering the US market and figured out nine common mistakes.
- Lack of Focus
- Misunderstanding the Market Dynamics
- Sample of One (Customer)
- Poorly Localized Product
- Too Much Focus on Technology
- Insufficient Marketing Firepower
- Bad Hiring Decisions
- Slow Reorganization
- Not Understanding Cultural Differences
Matteo's research motivated me to find a guest for the full-funnel B2B marketing podcast who can explain how to avoid these mistakes and launch your product on the US market successfully.
Today I'm going to chat with a seasoned B2B marketer and entrepreneur Ben Baker who runs podcast YourLIVINGBrand.live.
- What is the #1 thing you hate about companies that entry US marketing?
- What are the most important things about US tech market we should know?
- What are the biggest misbeliefs or stereotypes about US market?
- Let’s pretend you became a CMO of my new startup ROIplan. What will be your first steps to launch it in US? How will you market it?
- How to become an active member of US growth and tech communities if you are miles away?
- You commented my latest post on LinkedIn saying that: "The one thing I can say here is that trust is a huge factor right now. People need to believe that you understand them, their needs, their wants and their desires». How to establish trust on US market if nobody know you?
We also have some questions from the community:
- What are the best practices of marketing B2B services in the US?
- What messages resonate with the audience? What can motivate them to buy your product or service?
- What are the most common made mistakes in advertising on LinkedIn in the US?
Ben on LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/
Website: https://yourbrandmarketing.com/yourlivingbrand-live-show/