Let’s be honest: Super Bowl Sunday is only partly about football. A lot of us are watching it just for the commercials. In the advertising world, it’s the biggest and most expensive opportunity to create a legendary commercial that will have the whole country’s attention. Chicago knows a thing or two about creating a classic commercial. From local jingles to iconic characters, host Jacoby Cochran and Axios reporter Justin Kaufmann remember some of Chicago’s greatest ads.

Good News: Axios Chicago team tonight at the Hideout

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When Chicago Commercials Ruled the Ad World