Brand on Purpose Transforming the Future of Cleaning Products with Blueland CEO & Co-Founder Sarah Paiji Yoo (S7EP07)
Blueland CEO & Co-Founder Sarah Paiji Yoo dives into the impetus behind the company, how her maternal intuition inspired the creation of Blueland and the steps she’s taking to educate society around plastic usage. Sarah’s journey to use less single-use plastic began when she became a new mom and learned about the microplastics that live within our drinking water. As a self-made entrepreneur, Sarah became motivated to create innovative products that were both eco-friendly and affordable to the common consumer. Since 2019, Blueland’s cleaning and soap tablets have become the ultimate substitute for cleaning products and have helped to eliminate over 1 billion single-use plastic bottles from landfills and oceans. Sarah and Aaron discuss the company’s innovative mission, how Sarah’s background in business and finance led her to establish her fourth company, and the importance of cutting down plastic consumption. Listen in to hear about Sarah’s Shark Tank experience and learn more about the company’s commitment to the planet at blueland.com.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Julie Strickland, Nina Valdes, Maria Bayas, Michael Grubbs, and Mathew Passy
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