Jelani is the Co-Founder and CEO at A Kids Book About ( https://akidsbookabout.com/ ) and Co-Founder at Circle and Narrative. He's a bit obsessed with making things that matter.

At A Kids Book About, they make kids books that matter. There are no dragons, silly bears, or cute tales about princesses. Only the challenging, empowering, and important topics that kids experience every day. Kids' lives are complicated, and their mission is to help kids and their grownups have honest conversations about things that matter.

Some of the Topics Covered by Jelani Memory in this Episode

How A Kids Book About got started from a book Jelani wrote for his kids
How Jelani decided on the content for his first book
The response Jelani's kids had to his first book
How Jelani decides on the topics for his books
Publishing 27 different books in the last year
Founder-market fit
What goes into the creation and launch of a new book
How Jelani and his team are able to essentially create a book in one workshop
Selling 150,000 books and the business model behind A Kids Book About
Jelani's experience with his last company, Circle, and how it impacted A Kids Book About
Changing the book development process from 18 months to 30-45 days
Why Jelani raised money for his company even though on the surface he didn't need to
Projecting $4M - $5M in revenue in 2020 as a profitable business
The 5-year plan for A Kids Book About and why audio and video is next

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