Christie's 3.0: From Fine Art To Fully On-Chain NFT Sales

After changing the NFT industry for good with the $69 million Beeple NFT sale, Christie’s is once again revolutionizing the industry with Christie’s 3.0

In this episode, Ian Andrews (CMO at Chainalysis) sat down with Nicole Sales Giles, Business Director, Digital Art Sales at Christie's, to hear all about the new Christie’s 3.0 platform which was launched in partnership with Spatial, Manifold and Chainalysis and featured the works of 18 year old digital art phenom, Diana Sinclair.

Nicole talks about the Beeple sale that started it all and also the transcendence of contemporary and digital art. She explains how Christie’s is onboarding traditional art and luxury goods collectors into web3 and the emergence of physical and virtual immersive experiences.

Minute-by-minute episode breakdown

(3:10) – How a 250 year old auction house go from fine art to on-chain NFT sales
(6:15) – Nicole’s first interaction with NFTs and how she quickly had to get up to speed with the new era of digital art sales
(10:15) – How to add curation and unique experiences like virtual NFT galleries via strategic partnerships
(13:25) –Combining the digital and physical art experience together to give buyers an immersive experience
(16:35) Christie’s Ventures looks to leverage brand and expertise for art start-ups and to build the infrastructure for the future of art

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

Blog: Beeple’s opus - Everydays: The first 5000 days sold online for $69,346,250 at Christie’s
Press Release Christie's 3.0: Revolutionary Platform Established Christie's as First Global Auction House to Host Fully On-Chain Sales
Website: Welcome to Christie’s 3.0
Twitter: Nicole Sales Giles Twitter Page
LinkedIn Post: Under the Radar: Alternative Payment Systems and the National Security Impacts of Their Growth.
Report: The NFT Market Report

Speakers on today’s episode

Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) https://www.linkedin.com/in/ianhandrews
Nicole Sales Giles (Business Director, Digital Art Sales, Christie's) https://www.linkedin.com/in/nicole-sales-2b44012a

It is noted that Christie’s is a Chainalysis Partner

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