Spring & Mulberry: Kathryn Shah, Co-Founder

Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for Veuve Clicquot Champagne, two brands 99% of us love and look up to.

It was a trip to India and a cancer diagnosis that led to her launching her startup Spring & Mulberry, a line of date-sweetened chocolate bars. After having Jeni Britton of Floura on the last episode, this is part 2 of another serendipitous series where I have two highly accomplished female founders of innovative health food brands on the show back-to-back.

This episode is filled with insights from Kathryn’s brand-building journey - from working at Unilever on building the Ragu Pasta Sauce brand, to driving brand growth at Veuve Cliquot to launching her own brand in a very poetic and decisive manner.