Good Content with Shannon McKinstrie Staying Top of Mind with Instagram Stories
7 snips
Aug 5, 2025 Discover how Instagram Stories can transform your business by fostering authentic connections. Learn the art of sharing personal moments to engage your community and spark word-of-mouth referrals. The discussion emphasizes balancing personal content with promotions, making your social media presence relatable. Find out how to reignite your passion for content creation and embrace being on camera. Tune in to explore the impact of genuine storytelling on consumer behavior and community building.
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Stories Build Genuine Connection
- Instagram Stories build community through true human connection, not just selling or boosting engagement.
- Stories give followers a glimpse into everyday life, fostering bonds beyond conventional marketing.
Instagram Story Led to Favorite Restaurant
- Shannon shares how one Instagram Story by a local photographer led her to discover her new favorite restaurant, Saltbox, in the Outer Banks.
- This story illustrates how sharing personal moments on Stories can create connections and generate referrals even beyond one's own business.
Share Beyond Business
- Share stories about things you love beyond your business products to keep your social media relatable and fun.
- Talking about everyday favorites invites connection and helps you fall back in love with Instagram.
