Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build buzz and sales. Counterintuitive? Yes, and that’s only the beginning. We discuss his crazy early bird pricing concept that drives massive sales, plus margins, shipping, logistics, customer service, how to make a great video, and so much more. If you’re considering using Kickstarter, IndieGoGo or any other crowdfunding system to launch your product, you absolutely MUST listen to this episode. Please welcome, Peter Dering!

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