320. Are Webinars Your Agency's Secret Advantage? with Logan Lyles

On this episode of The Innovative Agency Podcast Sharon Toerek welcomes back Logan Lyles, Founder of DemandShift and a seasoned B2B marketing strategist, for a deep dive into how agencies can reclaim webinars as a high-impact growth engine.

Logan reveals how his Webinar Fast Track Framework turns webinars from passive brand awareness plays into measurable lead generation machines helping agencies attract right-fit prospects and drive real results.

Sharon and Logan discuss why webinars remain one of the most underutilized tools in the agency toolkit, what most teams get wrong about engagement and conversion, as well as how to design content that actually moves the sales needle.

This episode offers a fresh, practical perspective on how agencies can leverage webinars to drive real business results and deepen audience relationships.

What you will learn in this episode:

• Why webinars are experiencing a resurgence

• How agencies can harness their power for both brand building and lead generation

• The critical mistakes most agencies make when designing webinar offers and follow-up strategies, and actionable fixes for better results

• How the "webinar fast track framework" increases conversion rates from sign-up to booked sales calls, and what elements set it apart from traditional approaches

• Strategies for bridging the gap between educational content and client acquisition

• The unique advantages of live video in building authentic connections (and credibility) in a world saturated with AI-generated content

Bio

Logan Lyles has spent 17 years in B2B sales & marketing, drawing on his journalism background to help B2B brands use the power of storytelling & ongoing video series to educate the 95% of their target market that isn't ready to buy and capture more in-market leads at the same time.

Logan is the founder of DemandShift, a webinar-as-a-service agency helping brands & agencies generate more revenue from their content efforts. Logan has been the host of several top-ranking podcasts on Apple (including B2B Growth & Agency Life) & was added to LinkedIn's invite only Top Voice Program.

Resources:

• Website: https://demandshift.co/

• LinkedIn Personal: https://www.linkedin.com/in/loganlyles/

• LinkedIn Business: https://www.linkedin.com/company/demandshift/